I’ve developed company-wide UX writing guidelines to support the clarity and consistency that builds customer trust. I’ve written end-to-end UX microcopy, multi-platform messaging, conducted audits, and developed tests for site-wide optimization efforts. I’ve delivered content for Fortune 100 corporations and startups alike.

• In-app messaging

• Calls to action (CTAs)

• Chatbot dialogue copy

• Automated workflows and notifications

• IA taxonomy

• Usability testing and site optimization

I focus on a user-centered approach that provides the right content at the right moment in the customer journey. When developing a cohesive strategy, I consider key demographics, product KPIs, competitive landscapes, and business needs.

• Multi-platform messaging

• Style guides and standards

• Content audits

• SEO and metatag best practices

• Accessibility labeling

• Persona development

I strive to tell unforgettable product narratives that bring brands to life. I specialize in turning complex concepts into easy-to-understand copy that customers can scan with a glance.

• Product and campaign taglines

• Product detail pages

• Video scripts and photo shoot outlines

• Product promos, landing pages, and banner ads

• Press releases, corporate blogs, and emails

• Webinars and tutorials

My experience includes successfully pitching to clients, presenting concepts to C-level executives, and working directly with business owners and CEOs. I’ve led teams of writers, and have collaborated with art directors, designers, and stakeholders. I enjoy brainstorming, sharing ideas, and creating solutions in team settings.

• Photo shoot briefs and storyboards

• On-set creative direction

• Live marketing events

• Speechwriting

• Tradeshow direction

• RFP, RFQ, and RFI coordination