Photo Shoot Creation and Direction
The Problem: My global digital team was tasked with creating visual assets for a worldwide audience. To achieve the demanding results under budget and on time for major product launches, my team created and produced photos and videos for an online global channel.
The Process: I incorporated product KSPs, market research, and user insights to develop product messaging frameworks that earned executive approval. Based on these messaging frameworks, I wrote photo shoot outlines complete with shot lists and video scripts. The entire concept-to-completion process that I spearheaded included casting, location scouting, and on-set direction.
When photo shoots called for products only, I wrote detailed shot lists to capture every detail and KSP.
Flagship product launches required lifestyle imagery and videos, so I wrote photo shoot briefs that included thematic outlines, storyboards, shot lists, character descriptions, wardrobe selections, and location details. Due to budget constraints, my team was tasked to deliver the work of a full production house.
The Solution: My team captured assets which drove global product and brand awareness. I wrote photo shoot briefs that considered a global audience, coordinated itineraries, and produced results that appeared in both digital and print advertising. Our photos and videos appeared online, on product packaging, billboards, magazines, and signage in 54 countries and 47 languages.