VIVE Home and Product Page
The Problem: The new HTC Vive had no baseline of messaging to build product awareness.
The Process: I wrote a series of core messages for the entire homepage and product detail page flow, then tested these messages in a focus group for qualitative analysis. I gathered the specific phrasing and messaging that resonated most with the focus groups.
The Solution: I used the initial test results, as well as ongoing qualitative tests, to determine the most effective messaging strategy. Option D tested the highest. I also provided content direction to global agencies to support consistency, such as the final header below. To see more of my virtual reality copy, go to www.htcvr.com.
